Led creative vision and execution during a high-growth phase aligning brand, product, and marketing goals for a grid-scale renewable energy company. Projects included videos, websites, social media campaigns, trade show booth designs, sales presentations and templates. Led vendor and agency relationships for photography, animation, video, and design.
Feb 2024 - June 2025
Directed brand, campaign, event, and digital creative for a national wealth management firm. Led a full corporate rebrand from: strategy, identity, messaging, and creative rollout across a high-volume of advisor-facing materials. Oversaw development of web, print, email, social, and event deliverables including a new corporate website. Built and managed a high-performing 7-person in-house team.
Dec 2021 - Feb 2024
Shaped digital brand experience and UX strategy for enterprise platforms and advisor tools. Developed design systems and modular templates to support consistent, scalable digital content. Instituted user research, testing and heuristic evaluation to inform digital efforts.
Dec 2018 - Dec 2021
Designed accessible, human-centered digital experiences including mobile apps, websites, and health campaigns. Led UX and visual design for the launch of ExpressCare—translating healthcare complexity into intuitive design. Collaborated with clinicians, legal, and digital teams to deliver emotionally resonant, compliant creative. Ensured WCAG compliance and consistent brand voice across channels.
May 2014 - Dec 2018
Directed multichannel creative for top-tier clients including eBay, Coca-Cola, Intel, HP, and VSP. Created emotionally engaging, performance-driven creative across email, display, and digital content. Mentored junior designers and managed creative operations in high-speed production environments.
Jan 2008 - May 2014
